Budget Direct's 'Bath Bubble Trouble' via 303 MullenLowe

1 May 2023

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About being taking care of, when the unpredictable happens.

A new campaign for Budget Direct by 303 MullenLowe dramatises the potential peril mums across Australia face with Mother’s Day just around the corner

Titled ‘Bath Bubble Trouble’ and launching this week, the latest epic episode in Budget Direct’s ‘Insurance Solved’ campaign series via 303 MullenLowe features the aftermath of a dodgy bath bomb purchased from a Mother’s Day stall. 

It is the third major ad launched by Budget Direct in the past six months as part of its latest series.

All feature the recurring characters of Sarge, Jacs and Chief, who have become the familiar and much-loved faces of the campaign platform. 

303 MullenLowe MD, Joanna Gray, said the distinct and humorous storytelling style of Budget Direct campaigns continues to engage Australian audiences in the right way, and has become a mainstay of the brand. 

"We’re proud to unveil this next episode, which we hope will continue to keep Budget Direct’s products top of mind and heart," said Gray. 

Budget Direct's chief growth officer, Jonathan Kerr, said Budget Direct 'Insurance Solved' is all about being taking care of, when the unpredictable happens. 

"In turn we have found great success in bringing our proposition to life in an unpredictable and engaging way," said Kerr.

"‘Bath Bubble Trouble’ celebrates that approach in dramatic style while highlighting the outstanding value and protection offered via our Sum Insured Safeguard option, available in Budget Direct’s Home Insurance.”  

The campaign will be live across TV, cinema, online, radio, OOH and more from this week.  



Budget Direct 

Chief Growth Officer, Growth Ops - Jonathan Kerr 

General Manager, Marketing and Communications, Growth Ops - Warren Marsh 

Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops - Katie Lansdale 

Associate Director, Marketing, Media & Acquisition, Growth Ops - Tom Johns 


303 MullenLowe 

Chief Creative Officer - Bart Pawlak 

Creative Director / Head of Art - Adam Whitehead 

Senior Copywriter – Craig Merrett 

Senior Art Director – Zac Goldberg
Managing Director - Joanna Gray 

Group Business Director - Ben Glasson 

Head of Broadcast – Honae MacNiell 


Production Partners 

Production Company - Good Oil Films / Rattling Stick 

Director - Daniel Kleinman 

Director (2nd unit) - Dave Wood 

DOP – Danny Ruhlmann 

DOP (2nd unit) – Jason White 

Executive Producers - Sam Long / Johnnie Frankel 

Producer – Catherine Warner 

Editor - Mark Burnett @The Editors 

Post Production – Blockhead VFX 

VFX Supervisor – Nigel Mortimer 

VFX Producer – Charlotte Plowman 

Music and Sound Company - Sonar Music 

Original Composition - Matteo Zingales 

Producer – Haylee Poppi 

Sound Designer - Timothy Bridge 

Stills Photographer – Jamie Macfadyen, LOUIS & CO 

Retouching – Limehouse

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