Budget Direct celebrates 20 years in campaign by 303 MullenLowe

20 April 2020

Advertiser: Budget Direct
Creative Agency: 303 MullenLowe

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Sarge and Jac are joined by 1500 Budget Direct employees.

Special Detectives Sarge and Jac are back in Budget Direct’s latest campaign instalment created with 303 MullenLowe, joined by 1500 Budget Direct employees.

The new spot simply titled Budget Direct’s 20th Anniversary marks a big milestone with an even bigger commercial.

With Sarge and Jacs riding on horseback, the 1500 strong Budget Direct army salute the over three million Australians that Budget Direct has insured, and sees the insurer looking forward to even bigger and better things to come.

“We made this advert to celebrate the amazing team of people that make Budget Direct the success it is today and to thank the millions of Aussies that have trusted us to provider their insurance in our first 20 years," Budget Direct CMO Jonathan Kerr says.

"The advert very deliberately features real Budget Direct employees and captures the true spirit of our company, during what is a difficult time for many Australians.”

"We have a very positive story to tell, one that has helped millions of Aussies, so we hope our advert serves as a very positive reminder of what can be achieved when people get behind a common goal.”

The advert was created by 303 MullenLowe and shot by Danny Kleinman through Rattling Stick / Good Oil Films and photographed by Mat Baker through Louis & Co.

“Budget Direct is a challenger brand driven by a very special bunch of people who have a passion for delivering a quality insurance product at a lower cost," 303 MullenLowe Australia CEO Nick Cleaver says.

"As an organisation they have the underwriting smarts to deliver that but as important is the zeal of their people and the culture of the company. This epic commercial vividly brings that passion and drive to life while also having a little fun at the same time!!”


Budget Direct
Chief Marketing Officer – Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty

303 MullenLowe
Executive Creative Director – Scott Huebscher
Head of Art – Adam Whitehead
Head of Copy – Sean Larkin
Art Director – Zac Goldberg
Copywriter – Craigo Merrett
Managing Director – Joanna Gray
Group Business Director – Ben Glasson
Head of Strategy – Jon McKie
Head of Broadcast – Meredyth Judd

Production Partners
Production Company – Good Oil Films / Rattling Stick
Director – Daniel Kleinman
DOP – Ginnie Loane
Executive Producers – Sam Long / Johnnie Frankel
Producer – Chana McLallen
Editor – Mark Burnett @The Editors
Post Production – alt.vfx
VFX Supervisor – David Edwards
VFX Producer – Celeste Fairlie
Music and Sound Company - Sonar Music
Executive Producer – Sophie Haydon
Sound Designer – Timothy Bridge
Stills Photographer – Mat Baker, LOUIS & CO
Stills Digi Op – Carl Baker, LOUIS & CO

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