By Treasury Wines Estate.
Treasury Wines Estate (TWE) has rebranded its Wynns wines in a campaign via TWE’s in-house agency Splash.
'Brutally elegant' is live across social, OOH, point of sale, tasting notes, website and more.
“Brutally Elegant is the story of juxtaposition, yin and yang, dark and light,” Splash creative director Tom Opie said.
“An evocative and visceral theme, one that we look forward to informing brand experiences, tastings, brand ambassadors and more.”
Wynns is in Coonawarra, South Australia. It’s known for the flagship John Riddoch Cabernet Sauvignon and Michael Shiraz.
The wine is grown in Terra Rossa soil set upon a bedrock of ancient limestone.
“‘Brutally, Elegant’ captures the raw beauty of Coonawarra and the uncompromising craftsmanship behind every bottle of Wynns,” said Treasury Wine Estate’s Head of Regional Marketing, ANZ, Nick Powell.
“This new platform allows us to share our story in a bold and authentic way – one that reflects both the wildness of our landscape and the quiet confidence of our wines."
Credits
Treasury Splash (IHA)
- Agency Director – Elsa Beaumont
- Creative Director – Phil van Bruchem
- Creative Director – Tom Opie
- Design Director – Marni Burger
- Head of Business Management – Hayley Sparshott
- Motion Graphics Specialist – Louie Symmons
- Junior Motion Graphic Designer – Maddy Bos
- Senior Integrated Producer – Elyse Paone
- Production Director – Lisa Moro
- Peale Tran – Senior Media Trader
- Scott Swindells – Media Trader
- Graphic Designer – Aaron Wood
- Finished Artist – Esmeralda Barbuto
Treasury Premium Brands
- Head of Regional Marketing ANZ – Nicholas Powell
- Marketing Manager – Angela Love
- Brand Manager – Rebecca Portelli
- Assistant Brand Manager – Amelia Baddeley
- Kaushik Lal – National Account Manager On-Prem
Production
- Production Company – The Artline
- Director / Photographer – Josh Robenstone
- DOP – Ed Triglone
- Production Producer – Zena Bartlett
- Art Director / Stylist – Cristina Guerrero-Fernandez
- Retouching – Shetouch
- Motion Post Production – Crayon
- Offline Editor – David Tse
- Grade / Online Artist – Daniel Stonehouse
- Music Composer – Andrew Russ
- Sound House – Squeak E Clean Studios
- Sound Engineer – Paul LeCouteur
