Appearing at the 2026 AO.
Brookvale Union is asking Australians to ‘Keep the Nonsense Flowing’ this summer in a campaign via Hello.
The campaign launched with a hero film starring ‘egg man’ Tommy Armour alongside comedian Lachy McIntyre.
The campaign includes behind-the-scenes content, talent cameos and an influencer spin-off series across TikTok and Meta.
“Sport and summer have always gone hand in hand. But you also need your hands to hold onto your Brookies,” said Hello executive creative director, Dan Fryer.
“So this summer, Brookvale Union kept their famous brand of nonsense flowing by creating the world’s first hands-free tennis racquet.
“First stop: the backyard totem tennis arena. Second stop: the 2026 Australian Open.”
CREDITS
Client - Brookvale Union
Cameron Foster - Head of Marketing
Nathan Jolly - Brand Manager
Creative, Social, Earned & Activation - Hello
Sam Kelly - CEO & Partner
Daniel Fryer - Executive Creative Director
Sunny Manadavadi - Senior Account Director
Josh Manning - Head of Strategy
Allex Conley - Head of Publicity
Seamus McShane - Head of Studio
Niamh Thompson - Senior Account Manager (Social)
Media - PHD
Production - Somewhere Nowhere
Director - Josh Logue
