Mr Clean has been transformed into a domestic sex symbol in the brand's Super Bowl ad.
Procter & Gamble is turning heads with its new Super Bowl commercial starring the iconic Mr. Clean as bumping and grinding babe.
In the 30-second commercial, created by Leo Burnett Toronto, a woman notices a mess on her stove top and gets sad.
Thankfully, an animated Mr. Clean appears, accompanied by seductive music. The camera pans up his digital body, wearing skintight white, rippling with muscles, and armed with cleaning supplies. Oh, and he’s bald, of course.
She watches him as he pulls off some sexy dance moves when all of a sudden, he then turns into her husband and she flings herself across the room on top of him.
The message is: “YOU GOTTA LOVE A MAN WHO CLEANS".
Check out more ads from the Super Bowl here.