Exploring third wave specialty coffee.
Breville and brand experience agency GHO Sydney have launched the global website for Breville Coffee Journey, an immersive platform for Third Wave Specialty Coffee.
Featuring three leading Australian baristas, Breville Coffee Journey includes coffee tutorials, recipes, inspirational articles, and an immersive journey through the entire coffee-making process, from bean to cup.
Breville head of global brand strategy and advertising, Noel Burchill, says the site is aimed at all coffee drinkers.
“Whether you are a novice or a coffee connoisseur, a lover of espresso or drip, we’ve harnessed the incredible talent from within Breville and the industry to deliver a one stop platform everyone can enjoy,” says Burchill.
“We’re proud of the work we’ve done in partnership with GHO Sydney and thank them for their commitment and shared vision for the project.”
GHO did the design and content production in-house by and Breville’s in-house digital team handled build. The experience features 25 full-length videos, multiple stills and interactive pages.
GHO Sydney creative partner Hamish Stewart says the project helps Breville tell its story to the world.
“Our research showed that people were searching for a comprehensive coffee resource, and it’s been great to partner with Breville to deliver for this growing market,” says Stewart.
“The project is a great demonstration of our capability at GHO, from design sprints, to prototyping and customer research, to UX/UI and content production.”
Client: Breville Group
Agency: GHO Sydney
Content Production: GHO Sydney
Photographer: Andre Martin
Digital Production: Breville Group