Bachelor Blake is back and he's still looking for love. This time he's not only hoping to get it right the first time, he's also looking in different places.
Fairfax's Drive.com.au has asked Blake to get back in the spotlight for the new campaign launching the new Drive website.
The through the line campaign, developed by digital agency WiTH Collective, highlights the tough decisions Blake has had to make, and how the new Drive.com.au is helping to guide him through the process of choosing the right car, first time.
The campaign is being promoted across the Fairfax Media network including print, digital and social media, Blake’s personal social feeds, and through a broader relaunch PR campaign in partnership with Dig&Fish.