It’s raining Easter eggs as Big W gears up for the excitement around the long weekend.
Big W is embracing the traditional Easter egg hunt in its latest ad from M&C Saatchi.
The ad, called ‘Let’s Easter’, aims to bring to life the of joy of a long weekend holiday for families as it rains down Easter eggs.
Kristen Linders, general manager of marketing at Big W, says: “Easter is a time of year where families and friends get together, go away and have a whole lot of fun. It’s a time of year that should be celebrated and filled with magic, and I think we’ve encapsulated this notion beautifully with Let’s Easter.”
The TV ad launched over the weekend and is part of an integrated campaign across digital, radio, out of home, catalogue, search, PR and social media.
Creative Agency: M&C Saatchi
Creative Directors - Brendan Donnelly & Guy Futcher
Senior Creative Team - Michael Harris & Neil Walshe
Project director - James Steer
Media Agency: Carat
Scott McCaffrey - Client Lead
Katie Stuart - Business Director