Bankwest: ‘Less Lazy Home Loans’ via Union

17 May 2022

Creative Agency: Union

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Helping customers reduce the interest on their home loan.

Bankwest and Union unveiled the latest Home Loan campaign, ‘Less Lazy Home Loans’, via the ‘Bank Less’ brand platform.

'Less Lazy Home Loans' demonstrates how Bankwest’s multiple offset accounts can help customers reduce the interest
they pay on their home loan.

TVC includes Bankwest character Barney who uses precise moves to create a fruit smoothie. His impressive smoothie-making skills show how easily money can be sliced into multiple offset accounts, ensuring his money is working hard for him.

Bankwest chief customer officer, Paul Vivian, said: “By providing the tools to seamlessly get their offset accounts set up, our customers can get on with life knowing that their home loan is an active one."

"If they want to, customers can virtually set up their offset accounts and forget, feeling confident their money is in the right place, working hard for them to reduce home loan interest.” 

'Less Lazy Home Loans' has launched in Sydney, Perth and regional WA, and extends across TV, BVOD, Radio, Social Media and Digital, with fresh fruity vibrance consistent across the formats.

Bankwest Chief Customer Officer – Paul Vivian
Executive Manager, Go to Market – Monique Nicolls
Senior Marketing Manager – Emily Bechtold
Marketing Outcome Manager - Daniel Hockaday
Senior Manager, Marketing Strategy & Development – Mariko Aoki
Media Marketing Manager – Caroline Mitchell
Brand Manager – Lara De Carli

Client partner – Daniel Bevins
Group account director – Manuella Perche
Account manager – Grace Marshall
Account Executive – Aaron Maher
Media Lead - Dina Patric


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