Bank heist ruined by Adobe technology

22 March 2017

Advertiser: Adobe
Creative Agency: Goodby Silverstein & Partners

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Adobe's great customer service isn't so great for bank robbers.

Adobe has released a new spot which depicts the efficiency of its Experience Cloud through a failed bank robbery.

From Goodby Silverstein & Partners, 'The Heist' pushes Adobe's technology which is able to detect who a customer is when they walk into a bank or business by mobile geotagging capabilities.

The minute-long spot sees three men storm into the bank and two leave with potential mortgage and student repayment loan deals.

Goodby Silverstein also worked on Adobe's 'Dream On' clip which celebrated Photoshop's 25th birthday and aired during the Oscars.


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