Adobe takes aim at annoying mobile ads

19 April 2016

Advertiser: Adobe
Creative Agency: Goodby Silverstein & Partners

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What's more lethal; a snakebite or mobile ads?

Following on from the ‘Do You Know What Your Marking is Doing' campaign, Adobe has launched another execution of the clever concept, comically portraying the disastrous consequences of not managing one's marketing properly.

The ad, by Goodby Silverstein & Partners, takes aim at mobile advertising for the first time, with a scenario where two guys are on a hike and one gets bitten by a deadly snake.

His buddy tries to save him by using his phone to search for how to deal with a snakebite but there are too many mobile ads popping up. Subsequently his friend 'goes into the light'.


Client: Adobe
Title of Creative Work: "Snake Bite"
Agency: Goodby Silverstein & Partners

Co-Chairmen: Jeff Goodby, Rich Silverstein
Executive Creative Director: Margaret Johnson
Creative Directors: Will Elliot, Patrick Knowlton
Art Director: Carlo Barreto
Copywriter: Jonathan Pelleg

Director of Content Production: Tod Puckett
Senior Producer: Benton Roman

Account Services
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Aliza Niewood

Brand Strategy
Group Brand Strategy Director: Bonnie Wan
Brand Strategists: Etienne Ma, Andrew Mak

Communication Strategy
Director of Communication Strategy: Christine Chen
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Junior Communication Strategists: Catherine Kim, Nicole Bruno

Research and Analytics
Group Research and Analytics Director: Margaret Coles
Research and Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen

Production Company: MJZ
Director: Matthijs van Heijningen
President: David Zander
Senior Executive Producer: Eriks Krumins
Producer: Betsy Oliver

Director of Photography: Linus Sandgren
Production Designer: Floyd Albee

Editing Company: Work Editorial
Editor: Jono Griffith
Assistant Editor: Jasmina Zaharieva
Executive Producer: Marlo Baird
Producer: Jamie Lynn Perritt

Telecine Company: MPC
Colorist: Mark Gethin

Visual Effects, Finishing
Visual Effects Company: MPC
Senior Producer: Juliet Tierney
Shoot Supervisors: Michael Gregory, Jason Schugardt
2-D Lead: Michael Gregory
3-D Lead: Jason Schugardt

Sound Design and Music
Music, Sound Design: Stimmung
Sound Designer: Gus Koven

Mix Company: Eleven Sound
Mixer: Jeff Payne

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