Australia Post shines a light on small business

10 April 2018

Advertiser: Australia Post
Creative Agency: George Patterson Y&R Melbourne

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The campaign uses four unique stories to tell the stories of small businesses in Australia.

Australia Post has launched a new campaign focused on supporting small businesses across Australia.

The campaign showcases four small business stories, each of which currently use Australia Post’s services to help earn their livlihood.

"This campaign creatively signals that this movement continues, by bolstering our small business offering through new products, services and partnerships that are relevant and valuable for Australian small business to be successful,” Australia Post GM of business Rebecca Burrows says.

The campaign was developed by Y&R Melbourne and runs across out of home, radio and digital.

“Small businesses are the backbone of Australia’s economy. From employment, through to supporting the rise of entrepreneurs in Australia. Australia Post is in the perfect position to leverage its technology and infrastructure to help small businesses thrive,” Y&R Melbourne managing partner Matt Farrugia says.

Last year, Australian Post undertook a review of its marketing processes, eventually adding The Monkeys to its roster of creative agencies. Y&R Melbourne and Clemenger Melbourne both remained on the company's roster.

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