Artists tackle ABC Mental As event

10 September 2014

Creative Agency: Cummins&Partners

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ABC Mental As... Cummins&Partners creates campaign to promote programming around Mental Health Week.

Cummins&Partners has joined the ABC to promote a cross-platform programming event during Mental Health Week, 5-12 October, ABC Mental As...

The communications feature artists, each of whom deal with mental illnesses such as anxiety, depression and schizophrenia. Each artist has interpreted the ABC's worm logo in their own way. This was designed to give the audience an insight into particular mental illnesses and promote awareness.


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