Arnott's launches indulgent premium range via The Neighbourhood

6 April 2022
 

Creative Agency: The Neighbourhood

0 1
Are you sweet or savoury?

Arnott’s and Publicis Groupe’s The Neighbourhood have launched a multi-channel campaign to unveil the brand’s new ultra-indulgent portfolio, comprising a range of sweet and savoury snacks.

The Neighbourhood has developed an integrated creative, media, digital and PR campaign to target indulgent shoppers reflecting the changing tastes of Australian consumers.

The new premium range offers a range of newly crafted products, including Arnott’s Obsession Chocolate Biscuits, Sourdough Crisps, Flatbread Dippers, and its popular Cracker Chips.

Cathy Zeppieri, marketing innovation manager at Arnott’s, said: “We are very proud of the work done for this launch by Publicis. Keeping the customer at the heart of the journey, from powerful media insights to beautiful creative, the role of each channel has been thoughtfully considered – be that TV, digital, in store or OOH”.

The Neighbourhood’s creative director, Michael Barnfield, said: “Through The Neighbourhood’s Power of One model, we have once again channelled the best of Publicis into creative, PR, shopper and media, to bring this range to life in a way that inspires and excites. Working with Susan Stitt behind the camera was a pleasure. Her dual passion for fine food and art photography made her the perfect choice to bring the flavour story of these delectable Arnott’s products to life.”

The Neighbourhood is a Publicis Groupe ‘Power of One’ solution encompassing talent from multiple Publicis Agencies - including Saatchi and Saatchi, Spark Foundry, Herd MSL, Digitas, Arc and Prodigious.

The campaign will be broadcasted across free-to-air TV, STV, online video, cinema, OOH, social media, POS, and PR.

Credits

ARNOTT’S

Chief marketing officer Jenni Dill

Innovation manager Cathy Zeppieri

Brand manager Citra Yunika

Culinary chef Vanessa Horton

Agency: THE NEIGHBOURHOOD

Chief client officer  Helge Gruettke

Creative director Michael Barnfield

Senior art director Simon O’Neil

Senior copywriter Anton Posa

Account director Emily Walker

Integrated producer Kirsty Chase

PRODUCTION:

PRODIGIOUS

Director/DOP Susan Stitt

Executive producer Tim Pietranski

Junior producer Lucy Burne

Offline editor  Aleks Manou/AJ Scarcella

Colourist  Matt Fezz

Online AJ Scarcella/Matt Brunner

MEDIA

Group client partner Marrion Bell

Media strategy director Joshua Green

Associate client director Edwina Pardede

Client manager Fraser Johnston

Planning executive Mackenzie Cowan

Coordinator Jasmyn Bridge

PR

PR group account director Andrew Sroufe

PR senior account director Emma Matuschka

PR account executive Nikki Carruthers

Latest Campaigns

comments powered by Disqus