Profiling young Aussie's who have a passion for saving.
ANZ launched its new brand platform, encouraging all Australians to become Financial Wellbeings.
The campaign humanises financial wellbeing by profiling a series of everyday Australians who have a passion for savings - called Financial Wellbeings.
Sweta Mehra, chief marketing officer at ANZ: “Our new brand platform brings to life ANZ’s commitment to improving the financial wellbeing of our people, customers and communities - by helping them make the most of their money throughout their lives.
"Special has created a campaign that lets us have a direct conversation about the desire to be better with your money, but still keep it light, human and relatable.”
Rebecca Stambanis, strategy partner at Special: “It’s fair to say that making good financial decisions is not something we revere culturally. In truth, we often portray it as a nerdy or boring endeavour.
"But we all know a friend who is savvy when it comes to their money habits - no matter how much they have or make - and we want to know all their tricks."
By dramatising the positive feelings associated with making smart money decisions, the campaign makes becoming a better ‘Financial Wellbeing’ something achievable for every Australian.
CREDITS
Client: ANZ
CMO: Sweta Mehra
Head of brand strategy & Marketing: Kjetil Undhjem
Brand strategy & marketing - Chapter Lead: Emma Bullen
Brand strategy & marketing - Campaign Lead: Hayley Smith
Brand strategy & marketing - Brand Expert: Nikki McLaren
Brand strategy & marketing - Brand Expert: Robert Bonomy
Brand strategy & marketing - Production Lead: Sally Humphris
Creative Agency: Special Group Australia
CEO & partners: Lindsey Evans & Cade Heyde
CCO & partners: Julian Schreiber & Tom Martin
Strategy partner: Rebecca Stambanis
Strategy director: Nathan Rogers
Creative directors: Nils Eberhardt, Simon Gibson, Matt McCarron
Designer: Keir Vaughan
General manager: Paige Prettyman
Team lead: Ollie May
Business manager: Ella Papilion
Head of production/ EP: Sevda Cemo
Senior producer: Alyce Guy
Stills producer: Glen Mcleod
Production coordinator/social producer: Fiona Dunn
Production company: FINCH
Director: The Bobbsey Twins
Managing director: Corey Esse
Executive producer: Loren Bradley
Producer: Alexandra Taussig
Director of photography: Jeremy Rouse
Post Production House: The Editors
Offline E]editor: Jack Hutchings
Colourist: Matt Fezz
Online editor: Stuart Cadzow
Social:
Director / cinematographer: Richard Maxton
Camera operator: Simon Knox
Music:
Track Title - Fortitude
Composer - Lance Winnor Conrad
Sound: Cameron Milne, Liam Annert, Rumble Studios
Stills:
Photographer: Andreas Smetana
Production company: Flint
Retouching: Cream Studios
Media agency: PHD
Group business director: Jordan Smith
Business director: Lizzy O’Connor
Planning directors: Natalie O’Hanlon, Georgina Debenham
Strategy director: Brendan Dodd
Investment director: Kaitlin Despott
Digital manager: Anastassia Choutova
Activations manager: Jason Cheung
Investment manager: Kim Stockdale
Account executives: Brandon Rice, Isabelle Barton
PR agency: Thrive PR
Managing director: Leilani Abels
APAC general manager: Kelly Stambanis
Group account directors: Zoe Walsh and Victoria Fruean
