T.K.Maxx has more than 60 stores across Australia.
Creative agency AnalogFolk has launched its first campaign for global discount chain T.K.Maxx.
Unbelievable Value was created for the Australian market and kicks off with four TVCs, YouTube, and digital advertising.
"It's not every day you get to bring a bounding balloon dog or a telekinetic baby to life, but T.K.Maxx are known for making the seemingly impossible possible – offering ‘Big Brands at Small Prices’,” says AnalogFolk executive creative director Richard Morgan.
“We're proud to have partnered with T.K.Maxx to create an idea that captures a truth – their customer’s pride in sharing the unbelievable value.”
AnalogFolk was handed the project last year by T.K.Maxx which opened stores in Australia in 2017.
“They had me at sassy llama. Then they threw a telekinetic toddler, levitating bubble lady, and a sprightly balloon dog into the mix… What's not to love!?,” says TVC director Kate Halpin from production company Sweetshop.
“It was a silly amount of fun collaborating with AnalogFolk and the team at Blockhead to create four distinct spots, which all have a little dose of magic incorporated into an otherwise familiar world.”
Credits
Client: TJX Australia
VP Marketing: Tony Dunseath
Marketing Manager: Manisha Ediriwira
Marketing Specialist: Dulce Mapa
Creative Agency: AnalogFolk Sydney
ECD: Richard Morgan
ACD: Naomi Martin
Copywriter: Naomi Martin / Mike Burdick
Designer: Robbie Carter
Account Manager: Rosie Dingle
Head of Client Services: Jonny Sycamore
Agency Producer: Matt Barber
Strategy Partner: Ben Hourahine
Managing Director: Matt Robinson
Production company: Sweetshop
Director: Kate Halpin
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Poppy Jones
Production Manager: Danni Janus
Production Coordinator: Rebecca Girard
Production Designer / Stylist: Jo Ayling
DOP: Kieran Fowler
Casting: Fountainhead Casting
Offline: Arc Edit
Senior Producer: Freya Maddock
Production Coordinator: Raphaëlle Saïd
Editor: James Ashbolt
VFX & Online: Blockhead VFX
Senior Post Producer: Briohny Aldersea & Rachael Trillo
VFX Supervisor : Steve Anderson, Julian Ford
Colorist: Matt Fezz
Sound Design & Sting: Sonar
Media: Havas Media
