Featuring stand-up comedian, actor and author Steph Tisdell.
Amazon is reminding Australians they can spend less on the ones they love with Amazon’s prices in a campaign via Droga5 ANZ, part of Accenture Song.
Amazon has teamed up with stand-up comedian, actor and author Steph Tisdell.
It was directed by Max Barden at Sweetshop.
“Steph’s comedic energy perfectly captures the idea that you can absolutely adore someone and still be a savvy shopper when it comes to a birthday present, hosting visitors or being the favourite aunty, thanks to Amazon’s low prices,” said Amazon Australia head of brand & category marketing Ben Gandy.
First Nations consultants YarnnUp were involved in shaping the campaign. Disability inclusion initiative Shift20 was also consulted during the script writing and casting process.
The campaign is supported by TV, cinema, broadcast video on demand, online video, out of home, social, along with radio which is also fronted by Tisdell.
“Steph’s warmth, honesty and unmistakable Aussie humour brought the scripts and insights within them to life beautifully,” said Droga5 ANZ chief creative officer Damon Stapleton.
CAMPAIGN CREDITS:
Client: Amazon
Amazon Australia Marketing Director: Arno Lenoir
Head of Brand and Category Marketing: Ben Gandy
Senior Marketing Manager, Retail & Brand: Sia Andreatidis
Senior Program Manager: Paola Franco
Creative Agency: Droga5 ANZ, part of Accenture Song
CEO of Droga5 ANZ & Accenture Song ANZ Marketing Practice Lead: Matt Michael
Chief Creative Officer: Damon Stapleton & Barbara Humphries
Chief Client Officer: Belinda Drew
Creative Directors: Thomas Gledhill & Lennie Galloway
Creatives: Bianca Martinolli & Christopher Watts
Strategy Director: Brona Kilkelly
Group Business Director: Samar Karim
Business Director: Harrison Stone
Business Manager: Emily Quinn
National Head of Production: Romanca Mundrea
Head of Production: Penny Brown
Senior Producers: Elliot Liebermann & Simone O’Connor
Production Company: Sweetshop
Director: Max Barden
Executive Producer: Kate Roydhouse
Editor: Simon Price – ARC
Finish: ARC
Audio Production & Music Supervision: Massive Music
Sound Designer: Simon Kane
Media Agency: OpenDoor
