Allianz pushes inspiration in second reiteration of new brand alignment

6 March 2017

Advertiser: Allianz
Creative Agency: Cummins&Partners

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Allianz has launched its second piece of work since it refreshed its brand marketing.

Allianz continues to push inspiration in its advertising as part of a broader brand shift.

The ad is the second released since Cummins&Partners Sydney won Allianz's creative account from MercerBell at the beginning of this year.

The spot promotes Allianz' online policy application system for building and contents cover, telling customers to be inspired by what you can do within their home.

Showing kids playing in a tent made out of sheets and a dad making cookies, it finishes with the brand's new tagline "Don't just be insured. Be inspired".

The new tagline replaced the well-known “Ahh…llianz” positioning at the end of last year.

Allianz has undergone a slew of changes in the last few months, including the exit of two top marketers.

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