The mockumentary-style campaign shows Aldi's competitors' employees shop at Aldi for the savings.
Aldi Australia has released its latest campaign revealing every Aussie can save money by shopping at Aldi - even those that should have their supermarket loyalties elsewhere.
The campaign, titled ‘Supermarket Whistleblowers’, was created with BMF.
The campaign shows Aldi's competitors' employees, who deeply understand what represents real value, shop at Aldi for the savings.
From hiding Aldi shopping bags, to packing a change of clothes to shop after their shifts, real Australians, tell their real stores about how they would find their way to Aldi to make their weekly shopping much cheaper.
In true mockumentary style, the TVCs feature reconstructions of real testimonials and the lengths ex-employees of other supermarkets have gone to shop in secret after their shift.
The campaign launches in Australia across TV, OOH, radio and digital.
Credits
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Copywriter: Stephanie Allen and Rob Boddington
Chief Strategy Officer: Christina Aventi
Group Planning Director: Kinga Papp
Senior Planner: Josef Wimberger
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Account Director: James Arnold
Account Manager: Flora Fraser
Head of TV: Jenny Lee-Archer
Senior Agency Producer: Emma Friend
Production Company: Revolver
Director: The Glue Society
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Serena Paull
DOP: Jordan Maddocks
Editor: The Glue Society
Post Production: Glue Society
Sound Production: OTIS
