Ancient history.
Albany is asking all Australians to join them in a year-long celebration of the town and its people, in a campaign via 303.
"Big get-togethers like this always start with an invitation, and given Albany 2026 has been built by the people, it’s only fair they’re the ones to invite everyone to come and make the next 200 years as momentous as its deep history,” said 303 Perth art director, Sarah Cassell.
“While there’s no shortage of beautiful spots down south, there’s nowhere quite like Albany.
“We knew the charm and kindness of the people would draw people down. That’s why every face on screen, voice and handwritten note belongs to an Albany local.
“The campaign is a feat of authenticity made possible by a town full of people ready to roll up their sleeves and get involved.”
Billed as a landmark program and the first event of its kind in Western Australia, Albany 2026 will not focus on a single day or moment in time, but instead mark both the town’s ancient history, and 200 years of settlement, with events developed by locals and through community consultation.
303 copywriter Ellysia Burton said both the campaign and design system not only authentically reflects Albany, but also the synergy between agency, client, locals and production.
“Working with local talent, most of them first-timers on camera and mic, meant creating an environment where everyone felt comfortable to be themselves was crucial to the storytelling,” said Burton.
“It was the collaboration between production, creative and client that allowed that to happen and to truly create something remarkable.
“It puts the town’s caring, quirky, welcoming personality on show, something that sets it apart from other spots in the region.
“We hope the people of Albany are as proud and excited about this campaign as they are about their town.”
Albany 2026 coordinator Adam Gregory said Albany 2026 is a year-long program of reflection, recognition and celebration, driven by community.
“It’s designed to progress reconciliation, invest in our regional community and showcase our unique environment, cultural identity, and position in history to Australia and the world,” said Gregory.
“What better way to do that than through a campaign and new design that really embraces all that Albany has to offer, especially its people, just as they are? In all the ‘See you soon’ executions you can really feel their warmth and love for their town, celebrating all the quirks and details that make it so special.
“We’re excited to see the heart of this brilliant town come to life in what has been a fantastic joint initiative between a range of really dedicated professionals and locals alike.”
Credits:
Client - City of Albany
Adam Gregory - Albany 2026 Coordinator
Carolyn Martin - Communications Coordinator
Hannah McGuffie - Albany 2026 Project Officer
Creative, strategy, media & production - 303 Perth
Chief Strategy Officer – Matt Oakley
General Manager - Kylie Macey
Executive Creative Director – Sara Oteri
Art Director - Sarah Cassell
Copywriter - Ellysia Burton
Snr Media Planner - Bella Sardelis
Media Executive - Molly Kennedy
Producer – Holly Kemp
Head of Design – Alby Furfaro
Designer - Lucas Faim
Director of Client Partnerships - Giulia Palandri
Business Manager - Katherine McFarlane
Finished Artist - Suzanne Whoston
Junior Planner – Harvey Clarke-Smith
OLV / Photography - Clockwork Films WA
Director, Cinematographer - Ben L'Aiguille
Executive Producer - Katie Trew
Producer - Jake Coombes
Photographer - Thomas Earnshaw
Colourist - Alex Gibbs
Sound Mix & Design - Nick Gallagher
Web Development - Mintyy
Eamon McKiernan – Web Developer
