AJF Partnership launches first work for GWS Giants

26 April 2016

Creative Agency: AJF Partnership

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The Giants team up with AJF Partnership Sydney to tell their story.

Western Sydney based AFL team, the Giants, has launched its first work with AJF Partnership Sydney as its creative agency, to help tell its story inside and outside the club across the many communities it reaches.

The new brand platform, ‘There’s a giant in all of us’, kicks off with the story of a real life fan, 8-year-old Lincoln Summons, as he prepares for the big game – in parallel with his hero, Giants star forward, Jeremy Cameron.

Giants chief commercial officer Richard Burnet says: “By making our brand mean more to a wider net of people, by appealing to their values, their emotions, we increase our brand and club appeal and all the impressions that flow from that – attendance, membership, viewership and being in the conversation more.”

A series of multi-channel brand content pieces will run across FTA TV, pay TV and social with some retail applications promoting the specific game fixtures.

Watch the brand story below:

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