Helping shake Australians out of their all or nothing approach.
AIA Australia has partnered with Ash Barty and Stephanie Gilmore to coach Australians out of their all or nothing approach to health and wellbeing, in a campaign ' All or Something' via Bullfrog.
The campaign kicks off on broadcast TV, with Ash and Stephanie coaching one Aussie out of his 'all or nothing' attitude. It then comes to life in OOH, social, digital, CRM and PR, as the two sporting legends start coaching all Australians by popping up to remind us of the 'small somethings’
"Growing up, all our sporting heroes stood on this pedestal, preaching the old 'no pain no gain' attitude. So we're left thinking, 'well if I can't give 110% I might as well give up,'" says Dalton Henshaw, Bullfrog CEO.
“I think a lot of people currently resonate with that old school approach to health, and could do with a new one. And it's been a pleasure to see the effect of this campaign – even before it hits the public,” says Bullfrog creative director Dan Sparkes.
CREDITS
Client: AIA Australia
Damien Mu – CEO Australia and New Zealand
Stephanie Phillips – Chief Shared Value and Marketing Officer
Kelly Thomas – Head of Brand Strategy
Mirella Gigliotti – Manager, Brand Campaigns
Rob Wilde – Senior Manager, Branded Content
Stephanie Bacon – Senior Manager Events and Sponsorship
Suzanne O’Bree – Marketing Manager, AIA Vitality & CRM
Kathryn Kelly – External Communications Manager
Jordan Drummond – Manager, CEO Office
Jordan Beasley – Head of Health Marketing
Chris McMahon – Senior Specialist, Direct Marketing
Agency: Bullfrog
Dalton Graham – CEO
Sarah Raine – General Manager
Daniel Sparkes – Creative Director
Katarina Matic – Senior Art Director
Lauren Eddy – Senior Copywriter
Chris Steele – Strategy Director
Ben Thomas – Strategy Director
Tim Shelley – Branding and Experience Creative Director
Alex Roby – Senior Designer
Deniel Briers – Senior Designer Chris Miles – Finished Artist
Jo Hardy – Head of Account Management
Megan Wailes – Senior Account Director
Chrissie Minnella – Senior Account Director
Anna Hampton – Senior Account Director
Natalie Xenos – Senior Account Manager
Lucy Puglielli – Account Executive
Chelsea Nieper – Head of Production
Robyn Dodd – Senior Producer
Chris King – Senior Producer
Jacqui Mooney – Head of Content
Asha Burnley – Social Media Manager
Jacinta Stante – Traffic Manager
Emily Han – Traffic Manager
Production Company: Good Oil
Dave Woods – Director
Simon Thomas – Executive Producer
Lee Thomson – Producer
Max Walter – Director of Photography
Sarah MacKinnon – Production Manager
Casting Agency: Ben Parkinson Casting
Post Production: The Editors
Charlotte Griffiths – Producer
Simon Njoo – Senior Film Editor
Shannon Michaelas – Assistant Editor
Post Production: Manimal
Carol Sinclair – Producer
Trish Cahill – Colourist
Ryan Brett – VFX and Online Editor
Chris Betteridge – VFX
Music Composition: Song Zu
Ian Lew – Partner and Managing Director
Ramesh Sathiah – Partner, Creative Director & Composer
Sound: Bang Bang
Sam Hopgood – Senior Audio Engineer
Stills: Compadre Picture Co
Christian Tiger – Photographer
Gabrielle Hughes – Retoucher Media Agency: Hatched Adrian Roeling – Manager Partner
Christina Coco – Business Director
Andrew Pascoe – Head of Planning
Sharna McIntyre – Trading Manager
Kim Leopoldo – Media Manager
Jasmine McCulloch – Media Executive
Sophie Charos – Media Coordinator
Lucy Riordan – Performance Director
Madeline Sirianni – Performance Manager
Mario Bergmann – Senior Performance Executive
PR & Events Agency: Bastion Agency Richard Chapman – Bastion Amplify CEO
Matt McCann - Bastion Experience CEO
Natalie Arnull – Group Business Director
Camille Hanton – Senior Business Director
Georgia Comensoli – Media Director
Bridget O’Sullivan Client Service Director
Caroline Roe – Senior Account Manager
Marika Mulvey – Lead Producer
Kelly McCarthy – Producer
Alexandra Stopp – Account Executive
Pip Robinson – Account Coordinator
Talent Management: NC Management
