Stay cyber safe.
The AFP-led joint Policing Cybercrime Coordination Centre (JPC3) has developed ClickFit, to make safer online habits second nature in a campaign via Paper Moose.
“We know humour can cut through and stick in ways that more alarming messaging can’t,” said Paper Moose ECD Nick Hunter.
“We’re thrilled the AFP were so click happy on this idea.”
PaperMoose employed its proprietary AI marketing science tool, Moose Review, to boost confidence early on in the process.
The work is now live across social, digital, and the AFP’s owned channels.
“I vetted this article for dodgy links and it’s fine. Good to go. It’s a great campaign by the way,” said Agent Index, a fictional police officer that’s also a finger.
Credits
Client: AFP
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Senior Art Director: Claire Sutton
Senior Copywriter: Jazz Twemlow
Design Lead: Kenn Huang
Designer: Jacqui Seeto
Account Director: Brigitte Harbrow
Producer: Hannah Day
Production Coordinator: Olivia Jeavons
Director: Josh Logue
Director of Photography: Mike Roberts
Stills Photography: Simon Kelly
Stylist: Jo Ayling
Model Maker: Chris Muller
Makeup: Amanda Rieck
Editor: Oliver Trauth-Goik
