The work highlights Nicholas Paspaley Senior journey to Australia 100 years ago from the Greek island of Kastellorizo.
72andSunny Sydney has released new creative work for Paspaley.
This year Paspaley, Australia’s only luxury pearl brand, celebrates 100 years since founder Nicholas Paspaley Senior arrived in Australia.
He journeyed from the Greek island of Kastellorizo to the Kimberley – home of the most beautiful pearls in the world.
The 2019 collection, Megisti, is reflective of the momentous journey he undertook, and Kastellorizo serves as the location for the brand campaign.
The mix of collaborators on the project were a truly global partnership including Australian actress Pia Miller who worked with UK-based choreographer Supple Nam on the dance.
The campaign was shot by music video director Joseph Kahn on location in Kastellorizo, with Australian rising star Milan Ring recording a new version of her song ‘Green Light’ for the campaign, and photography by Australian Jennifer Stenglein.
In conjunction with the brand campaign 72andSunny produced a documentary that highlights this journey between two worlds.
“The creative approach taken by 72andSunny has delivered a captivating campaign celebrating our brand’s rich history and the beauty of Paspaley pearls," Paspaley head of marketing Iris Kleimann says.
"It was an inspiring experience working with world class creative talent on the shoot in Kastellorizo.”
The campaign will run across Qantas Inflight, Online, OOH, DOOH, print and social and will play a key role in the collection launch event.
“It’s an honour to be able to help this incredible brand mark such an important milestone," 72andSunny executive creative director Johnny Tan says.
"A 100-year journey that reflects the spirit of the Paspaley woman. Kastellorizo was a dream; Joseph and Pia brought true magic to this story.”
This is the latest work from 72andSunny Sydney, and follows recent campaigns for Uber, Google Nest and Multi-Apps, and Kosciuszko Pale Ale, and comes off the back of new client wins including FitSense and Hmlet.
In 2019, 72andSunny Sydney key clients include Google, Uber, eBay, ABC, Lion, Paspaley, FitSense and Mona.
Client: Paspaley Pearls
Agency: 72andSunny Sydney
Director: Joseph Kahn
Photographer: Jennifer Stenglein
Choreographer: Supple Nam
Media: Hearts and Science