You Can

2 March 2010

Advertiser: Sony Foundation and CanTeen
Creative Agency: Saatchi & Saatchi

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Sony Foundation Australia, together with CanTeen, have launched a national fundraising campaign to raise $15 million to build youth cancer centres of excellence in Australia.

The campaign’s public appeal – ‘You Can’ – addresses the need for specialised youth cancer treatment centres for Australia’s ‘forgotten generation’, persons aged between 15 and 25 fighting cancer.

It’s simple for the public to get involved. You Can’s primary fundraising mechanic calls on Australians to recycle their old mobile phones – turning trash into much needed funds.

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