What is quality?

26 October 2010

Advertiser: HostPlus

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Industry superannuation fund HostPlus has launched a multiplatform marketing campaign, kicking off with a TV commercial featuring restauranteur Peter Doyle of Quay.

Created by The DM Group, the campaign attempts to position HostPlus as Australia's quality superannuation fund.

Three TV spots has been created, with the other two to follow in the coming months. They will feature the InterContinental Melbourne and AFL team Gold Coast Suns.

The campaign will encompass TV, outdoor, print and online executions.

Creative director: Stephen Flewell-Smith
Art directors: Craig Sneddon & Andy Harrison
Copywriter: Nina Ee

Media agency: Mitchells
Production company: Burning House

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