Total Toy Domination

18 June 2014

Advertiser: Big W
Creative Agency: Saatchi & Saatchi

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Big W is warning parents it is about to unleash 'Total Toy Domination'.

The latest TV commercial, featuring a young Dr Evil, claims retail domination with “the lowest prices on toys and gaming” as well as “exclusive toys” to Australia on offer.

The campaign is running on TV and a second installment will roll out at the weekend.

Client: Big W
Creative agency: Saatchi & Saatchi

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