Tool Belt

20 April 2010

Advertiser: Foxtel
Creative Agency: OgilvyOne

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Business Director: Elizabeth Beatty
Creative Group Head:
Dana Holder
Strategy Planner: Jason Hill
Account Lead: Kimberley Ostle
Production: Bruce Riley
Copywriter: Ron Anderson
Art Director: Rebecca Riegger

This campaign was aimed at Serviced Apartments who already had the wiring in place for a seamless FOXTEL installation. The approach was then directed towards both apartment owners and managers.

The aim was to point out that simply by subscribing to FOXTEL, apartment managers and owners would add value to their property.

This was done using a high value pack, containing a tool belt with the only tool needed- the FOXTEL TV guide.

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