Tommy Hafey

6 May 2011

Advertiser: Jeep Australia
Creative Agency: Cummins&Partners
Media Agency: MAXUS (NSW)

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Jeep Australia is to launch a television campaign featuring footy legend Tommy Hafey to celebrate the brand's 70th birthday.

Created by CumminsRoss, the campaign features the 79-year-old former Richmond player setting out on his daily training session, emphasising Jeep's new "Don't Hold Back" brand positioning.

The spot will run across Victoria and can be viewed online.

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