Arla Foods has kicked off a social media campaign for Lurpak butter encouraging Australians to upload pictures of their baking creations.
Created by BD Network, "The Lurpak Challenge" aims to cement Lurpak the "foodies choice for baking", giving entrants a chance to win a cash prize and have their recipe featured on cards in Woolworths supermarkets nationally.
The competition is running on Facebook and is supported by targeted online advertising.
