Taking the sting out

1 July 2010
 

Advertiser: RID

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McCann Melbourne has created a topical radio commercial for RID insect repellent, on the back of international irritation over the disruptive sound of horns at sporting matches.
These horns are compared to a swarm of mosquitoes, and RID is promoted as Australia's most trusted repellent.
In the commercial we hear a football commentator’s voice smothered by vuvuzelas. Relief from the sound comes in the form of strong spray of RI

Hear the RID radio campaign.

McCann Melbourne has created a radio commercial for RID insect repellent, on the back of international irritation over the disruptive sound of horns at sporting matches.

The ad compares these horns to a swarm of mosquitoes, and RID is promoted as Australia's most trusted repellent.

In the commercial we hear a football commentator’s voice smothered by horns. Relief from the sound comes in the form of strong spray of RID.

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