Take Three Deep Sips

26 October 2011

Advertiser: Lipton Ice Tea
Creative Agency: DDB Sydney

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Lipton Ice Tea has launched a campaign which using NFC-enabled EYE panels.

Created by DDB Sydney, the campaign allows people to 'like' Lipton on Facebook by tapping their phones against the Eyelite.

The 'Tapit' technology offers advertisers the opportunity to immediately connect with their customers by receiving content and offers, follow social networks, complete surveys and make purchases through their phone.

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