Best & Less has trotted out a herd of tiny horses for a TV campaign to promote its first-ever Spring collection. The 'Spring Carnival' TVC showcases "high fashion for teeny weeny prices" as a parody of typical Spring carnival fashion commercials, introducing the belief that "fashion shouldn't always be exclusive and unattainable".
The TVC was created by Banjo and directed by Alyssa McClelland from Finch. It follows an earlier campaign for Father's Day TVC and "continues to communicate the change in the brand's strategy, which is a focus on fashion and affordability". The 'Spring Carnival' spot also showcases the brand's new logo, designed by Landini Associates.
Credits
Client: Best & Less
Head of Brand and Marketing: Jee Moon
Campaign Manager: Julie Caulfield
Assistant Campaign Manager: Sara Mauceri
Agency: Banjo Advertising
ECD: Georgia Arnott
CD: Skip Waterhouse
Art Director: Casey Schweikert
Copywriter: Lewis Farrar
Senior Planner: Peta Morton
Account Director: Richard Frost
Account Executive: Ashleigh Beddoes
TV Producer: Meredyth Judd
Junior TV Producer: Stephanie Cameron
Media: Bohemia
Father's Day
Production Company: EXIT Films
Director: Pete Moore
Producer: Emma Lawrence
Music: Sonar
Spring Carnival
Production Company: Finch
Director: Alyssa McClelland
Producer: Karen Bryson
Music: Sonar
