Sydney's Cross City Tunnel has rolled out a campaign aimed at drivers looking to avoid the city's stressful traffic, using taglines such as "Salvage Your Trip", "Become an Escape Artist" and "Beat the Congestion".
Created by STW Group's brand positioning company Shift, the campaign aims to position the CCT as a destination route, targeting a young demographic that travels to concerts, sports and social events on either side of the city.
The print-driven campaign will run in titles covering the inner-city hub and surrounds, to be supported by online activity from October 3, as well as dedicated space in the SydTraffic App.
