The celebrate the launch of the new IS series, Lexus has served up a digital campaign that encourages consumers to check out the collection of IS-related quotes and videos.
White managing director Sandy Park said “The launch of the new IS is testament to the partnership that together Lexus and White have developed over the years. All that we have created is aimed at driving the strategic objectives for the digital channel which ladders up to the business goals for Lexus. The team both here and at Lexus have put months of hard work into this and we’re thrilled with the outcome”.
