10 September 2010

Advertiser: McDonalds
Creative Agency: DDB Sydney

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McDonalds has extended its 'Playland' campaign with a TV push, depicting grown-ups playing on a adult-sized playland.

At the Outdoor Awards, 'Playland' won a Gold award for Most Innovative Outdoor and a Silver award for the Fast Moving Consumer Goods category.

Media agency: OMD
Executive creative director: Matt Eastwood
Creative director: Adam Rose
Creative team: Adam Rose, Matt Knapp & John Downing

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