McDonalds has extended its 'Playland' campaign with a TV push, depicting grown-ups playing on a adult-sized playland.
At the Outdoor Awards, 'Playland' won a Gold award for Most Innovative Outdoor and a Silver award for the Fast Moving Consumer Goods category.
Media agency: OMD
Executive creative director: Matt Eastwood
Creative director: Adam Rose
Creative team: Adam Rose, Matt Knapp & John Downing