Reckitt Benckiser has collaborated with street artists to create a campaign raising awareness of opiate dependence treatment.
Created by Euro RSCG Australia, the campaign for the new Suboxone Sublingual Film treatment needed to raise awareness for the product without naming it, as direct consumer communication for category S8 pharmaceutical drugs is strictly forbidden.
Street artists Judd, Sirium, Perso & Detch collaborated with the agency to create the two street art pieces in urban areas of Sydney and Melbourne.
