Must Be the Honey

14 August 2013

Advertiser: Cheerios
Creative Agency: Saatchi & Saatchi

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Rapper Nelly stars in the latest campaign for Honey Nut Cheerios where he gives Buzz the Bee a makeover with swag.

The spot remixes the artist's 2001 hit 'Ride with me' to alter the lyrics to relate to honey.

The campaign will run across TV, out-of-home, digital and radio in the US.

Director: Hype Williams

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