5 September 2011

Advertiser: Volkswagen
Creative Agency: DDB Sydney

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Volkswagen has unveiled a campaign to promote the Jetta SUV which focuses on the role of the first family car.

Created by DDB Sydney, the "Memories" campaign is presented through the eyes of a young girl and highlights the special place the car has in family life.

The television spot will run in 60, 45 and 30-second executions, to be supported by print, online and radio.

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