Creative Group Heads: Guy Futcher and Brendan Donnelly
Creative Director: Matt Eastwood
Writer: June Laffey
Art Director: June Laffey/Brendan Donnelly
Director: Julius Avery
Production House: Brilliant
Producer: Stephanie Ceccaldi
Agency Producer: Kristy Fransen
George Weston Foods taps into the humorous things children say, creating a 'golden moment' to promote Golden Crumpets in its new brand campaign.
The little boy’s innocent yet cheeky response, “pull your head in mum, you wouldn’t get me in a salad bowl...I don’t even like salad," symbolises one of those surprising yet warm ‘golden moments’ that all mums can relate to.