Flexible Bus

3 November 2011
 

Advertiser: Community First Credit Union
Creative Agency: Ideas Corp

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Community First Credit Union has launched a campaign which uses a 3D illustration to make a bus appear to stretched out of shape.

Created by Sydney-based creative agency I.D.E.A.S. and Jane Caro, the "We Put Your Interest First" campaign highlights the flexibility for Community First's Fixed Rate Home Loan.

The campaign marks a new creative direction for CFSU since appointing the I.D.E.A.S. in July following a pitch.

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