Australian Wool Innovation (AWI) and The Woolmark Company have launched a global social media campaign with the tagline "Find Fashion by Feelings".
Created by Circul8, the campaign invites fashionistas to upload a picture of themselves wearing a piece of wool clothing which best describes the following feelings: happy, seductive, cute, beautiful, nostalgic, natural, chic, powerful, loved, dark, active or unique.
The campaign is running across online and social media.
