Everything Bonds

16 May 2014

Advertiser: BIG W
Creative Agency: Saatchi & Saatchi

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Big W has released a fluorescent push to reclaim its position as the leading retailer of Bonds.

Saatchi & Saatchi is behind the house party-style TV campaign featuring Bonds' latest range of underwear, socks and baby clothes, with a neon disco and athletic models to boot.

Agency: Saatchi & Saatchi
Creative director: Louise Mahoney
Art director: Todd Sheldrick
Agency producer: Pip Mackenzie
Group account director: Claudia Cullen
Account director: Michelle Deluca
Production company: Luscious International
Director: Tina Bull
Producer: Tim Berriman
Music: Uncanny Valley

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