Big W has released a fluorescent push to reclaim its position as the leading retailer of Bonds.
Saatchi & Saatchi is behind the house party-style TV campaign featuring Bonds' latest range of underwear, socks and baby clothes, with a neon disco and athletic models to boot.
Credits
Agency: Saatchi & Saatchi
Creative director: Louise Mahoney
Art director: Todd Sheldrick
Agency producer: Pip Mackenzie
Group account director: Claudia Cullen
Account director: Michelle Deluca
Production company: Luscious International
Director: Tina Bull
Producer: Tim Berriman
Music: Uncanny Valley
