20 May 2014

Advertiser: iSelect
Creative Agency: AJF Partnership

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Mr iSelect is back  - this time with a focus on everyone's favourite: tax.

The 'Detax' campaign, created by AJF Partnership, urges people to get rid of "taxins" and "take the iSelect Detax and get health insurance before June 30".

“A detox helps you get rid of unwanted toxins, said Geraldine Davys, marketing director at iSelect. "An iSelect ‘Detax’ is even better – it helps you get rid of unwanted taxes.

"The campaign stars our hugely popular Mr iSelect character and positions iSelect as the only service that truly provides the consumer choice, simplicity and the expert advice to avoid paying unnecessary taxes.”

The campaign runs across TV, radio, outdoor and digital.

Marketing director - Geraldine Davys
Head of brand and campaign marketing – Kirsten Craven
Marketing specialist – Lauren Brown
Executive creative director – Josh Stephens
Creative director – George Freckleton
Creative director – Michael Skarbek
Senior art director – Josh Murrell
Senior copywriter – Sharon Condy
Head of TV production – Roz Ruwhiu
Director – Nick Kelly
Producer – Niko Aulich
Post Production – Concrete Wednesday / First Floor Films
Sound – Stevo Williams, Flagstaff
Strategy Director – Lucy Cochran
Client Services Director – Stephanie Sieber
Account Director – Kate Silver
Senior Account Manager – Andrew Cable

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