April Fools

27 February 2014

Advertiser: iSelect
Creative Agency: AJF Partnership

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Meet Mr iSelect.  His no-nonsense knowledge unveils that the health insurance industry is experiencing its biggest increase in almost a decade. The rest of the industry hasn't been shouting about that fact. But with iSelect's latest campaign, 'April Fools' developed by AJF Partnership Melbourne, iSelect suggests people shouldn't be foolish enough to leave it until those hikes bite in April. Practical advice and practical jokes rolled into one TV ad.


Marketing Director - Geraldine Davys
Head of Brand and Campaign Marketing - Kirsten Craven
Executive Creative Director – Josh Stephens
Creative Director/Art Director – George Freckleton
Creative Director/Copywriter – Michael Skarbek
Director – Ian Kenny, Film Headquarters
Producer – Tom Slater
Agency Producer – Roz Ruwhiu
Editor - Digby Hogan
Sound Production - Alley
Account Management – Emma Grant/Kate Silver

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