Dedicated followers of noone

10 May 2010

Advertiser: Volkswagon
Creative Agency: DDB Sydney

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National ECD: Matt Eastwood

Creative Director: Mark Harricks

Creative Team: Paul Sharp & Mike Burdick

Business Management: Scott Thomson & Patrice Bougouin

Strategy: Nick Andrews

Director: Gary Freedman

Photography: Andreas Smetana

Production House: Revolver Film

DDB Sydney has launched Volkswagen’s newly redesigned Polo model with a fully integrated campaign based around the idea, “For dedicated followers of no one.”

Created to connect with young drivers seeking a stylish, intelligently built car, the campaign positions its drivers as independent thinkers while showcasing Volkswagen’s innovative approach to engineering the new Polo.

In addition to the TVC, the campaign is supported by a microsite, print, an extensive digital media platform including online banners, social media marketing and an interactive customer experience activation called ‘Marco Polo’, as well as direct marketing, an EDM and outdoor billboards.

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