National ECD: Matt Eastwood
Creative Director: Mark Harricks
Creative Team: Paul Sharp & Mike Burdick
Business Management: Scott Thomson & Patrice Bougouin
Strategy: Nick Andrews
Director: Gary Freedman
Photography: Andreas Smetana
Production House: Revolver Film
DDB Sydney has launched Volkswagen’s newly redesigned Polo model with a fully integrated campaign based around the idea, “For dedicated followers of no one.”
Created to connect with young drivers seeking a stylish, intelligently built car, the campaign positions its drivers as independent thinkers while showcasing Volkswagen’s innovative approach to engineering the new Polo.
In addition to the TVC, the campaign is supported by a microsite, print, an extensive digital media platform including online banners, social media marketing and an interactive customer experience activation called ‘Marco Polo’, as well as direct marketing, an EDM and outdoor billboards.