4 March 2010

Advertiser: Honda

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Over a couple of hot nights in Sydney recently it snowed potato starch inside a high-rise car park.
A freak occurrence?
Not at all.

In fact it was just a normal part of the fantasy world created for a colourful new TVC for the ultra stylish and ultra versatile 2010 Honda CR-V.Created by Honda Australia, DRAFTFCB Melbourne, and Photoplay, the commercial takes viewers on a magical journey through a world where anything and everything is possible.
After building sets for more than 3 weeks, a crew of 40 installed amazing scenes, including a terrace street scene, a theatre, and even a winter wonderland complete with snowman and skiers.
Each scene was then played out with the help of over 20 stagehands and actors (and one highly photogenic goat). The finished product is a great testament as to what can happen when you use a little imagination.

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