20 October 2010

Advertiser: McDonald's
Creative Agency: DDB Sydney

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McDonald's has unveiled a marketing campaign promoting its Big Mac and Quarter Pounder burgers, targeted at young men.

The campaign consists of TV, print, radio and online advertising.

Click here to see the second TV commercial.

Executive creative director: Matt Eastwood
Creative director: Adam Rose
Digital creative director: Matt Grogan
Creative team: Adam Rose, Matthew Knapp, John Downing and Ian Broekhuizen

Production company: The Sweet Shop

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