14 November 2011

Advertiser: Coopers Pale Ale
Creative Agency: kwp! Advertising

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Coopers has kicked off a campaign for its Pale Ale using chalkboard illustrations reminiscent of 'specials boards' in pubs.

Created by kwp! Advertising and chalkboard artist Monique Cannon, the ads deliver a number of messages including "Beware of Pale Imitations" in response to a number of 'copycat brews'.

The ads are running across street furniture and magazine executions.

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