Bust a move with Gary

22 June 2010

Advertiser: CGU Insurance

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CGU Insurance has launched a digital and social media marketing campaign, called "Bust a move with Gary".

The campaign, created by SapientNitro, builds on the success of the 2009 "Give yourself a rap" consumer competition and its corresponding TV campaign, which was spearheaded by Gary the bricklayer rapping about his profession. 

The centrepiece of the new campaign is a microsite www.bustamovewithgary.com.au

Consumers are asked to film and upload themselves doing a dance move inspired by their occupation. 

The campaign also uses external social media sites, additional online advertising, radio and promotional footage to be shown at Melbourne AFL games.

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